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Facebook silent on ads next to graphic Buffalo shooting posts, McDonald’s and Wendy’s sued over burger size and what consumers want from influencers

Hello, communicators: Buzz, buzz. No, that’s not your phone — it’s World Bee Day! Health food company KIND is celebrating by teaming up with TikTok influencers Mr. and Mrs. Bee Rescue to raise awareness about the role that bees play in food production. @mr.mrs.beerescue Tomorrow is @kindsnacks #beedaybash! #sponsored ♬ original sound – mr.mrs.beerescue The press […]

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Marketing operations talent is suffering burnout and turnover

“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.” That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from […]

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Shopify Vs. Wix - Website Builder Comparison

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. As an ecommerce seller, you’ll find yourself making a lot of choices. Is the clothing niche more profitable than accessories? Which theme would be better: Wokiee or Porto? Is Shopify better than Wix, or […]

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Are You Overselling the Power of Data? [Rose-Colored Glasses]

My old boss, the CEO of a former employer, was one of the best salespeople I’ve ever known. He could work a room, listening and knowing just the right thing to say to keep interest piqued and drive value in the conversation. Just as importantly, he knew exactly (and I mean exactly) when to end […]

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B&G product launch wins in the face of stiff opposition

B&G Foods partnered with Gillian Small PR (GSPR) to announce the release of Cinnamon Toast Crunch™ Cinnadust™ Seasoning Blend in August 2020, but they realized consumers’ attention would focus primarily on hard news: school re-openings, COVID-19 and the upcoming presidential election. The team’s strategy was designed to generate long-term media coverage for the first-of-its-kind seasoning. […]

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Unveiling our first MarTech Intelligence Report on email marketing platforms

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. What else delivers an ROI of $36 for every $1 […]

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Next Search Intent — Whiteboard Friday

Satisfying search intent is a critical component of our daily SEO work. But if you're not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out. In today's Whiteboard Friday, Ola tells you what "next search intent" is, why it's important, and how to optimize for […]

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Squarespace Vs. Wix - Site Builder Comparison

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Wix takes the prize for simplifying the process of making a website. Its drag-and-drop interface, hundreds of apps, and flexible pricing options mean anybody can whip up a website without breaking a sweat.  Squarespace […]

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How You Can Save Your Support Budget With a Chatbot

Modern-day customers are picky and demanding when it comes to choosing where to make a purchase. And they have every right to do so! Of course, they expect stellar customer service and support at all stages of their customer journey. However – How can a company ensure exceptional customer service if it’s growing fast? What […]

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How To Choose the Best Distribution Channels for Your Content

Updated May 19, 2022 If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know what the best channels are? This succinct guide outlines which distribution options work best, based on your goals and audience. First, though, you must know two things: who the content is […]

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