LinkedIn SEO: How to Organically Grow Your Brand Followers

Business owners have often wondered how to generate the right kind of engagement to push their brand forward.
The first thing you should consider is that your brand will need to be consistent with its posting or publishing over the long haul to connect with your target audience.
Another thing you will need to know is that it won't be an overnight success. It will require patience and a burning desire. In the end, your efforts will pay off big and drive many years of ROI for your business. Never be among other brands that leave such big stakes to chance.
This guide will share LinkedIn SEO that will help you build a strong and effective organic social presence. Are you ready? Let's go

Step 1

brand followers

Use Eye-Catching Formats
Instead of just posting text-only updates on your Page, try to include videos so that your Page can stand out. It will also make it appear more dynamic rather than static. You can equally post native videos that have captions on your LinkedIn page. It will help you grab and retain the attention of your target audience. Research shows LinkedIn members are twenty times more likely to share video content than other posts. If you like to create professional videos for your brand, you can try the additional tips.
You will need to get the right tools such as a video camera, good lighting equipment, microphone, tripod stand, etc.
You will also need to create a video or videos that centre around your brand's ambition.
Try to keep your videos short
Add a call to action at the end of each video

Mix your brand content
This is where you need to introduce the 4-1-1 rule of thumb for content shares. This rule states that you also share an update from another source for every content asset you will share concerning your brand and four more content published by other LinkedIn users. The aim of using this 4-1-1 rule is that it will keep your feed focused on the needs of your target audience instead of making it solely about your organization.

It's quite understandable that you want to keep your target audience engaged with fresh content every day, but this is not an easy task at the beginning of your journey, and no rule says all the content on your brand page must be yours. So, to remain consistent while sharing your content initially, you can share other helpful posts by other members until you're fit enough to produce your fresh content.
When you get a strong foothold on LinkedIn, you can then share the repurposed infographics, videos, links to events, eBooks, blog posts, and webinars. Endeavour to re-share some of your posts that perform well again for people who missed it to see it again.

Respond to the comments that you will receive
Respect the social part of social media by giving your community of friends or connections the chance to interact with you. It will serve your brand a great deal. Try to share posts that ask your audience a critical question and then respond to those questions. Also, try to be as friendly as possible while addressing the questions. It will encourage others to want to build a rapport with you. Try to create opportunities that will let your brand cut across as personable and receptive.

Utilize the essence of Hashtags
Interestingly, hashtags are one of the most used features by users on virtually all social media platforms. The reason is that these hashtags assist people in finding topics that relate directly to their niche or area of interest. With the aid of these hashtags, people also can see what their close competitors are doing. They have also helped members of different groups discover and partake in relevant trending conversations.

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Use these well-researched tips to open new doors for a new audience to flow in. these tips are guaranteed to increase the follower count for your profile and have the level of engagement breaking new records times without number. They are also a safe path to plug your business into the competitive world of business and survive. Regardless of the level of followership that your business has, these tips will essentially move it forward.

6 Essential Steps to Build the Right Facebook Pay-Per-Click Ad Campaign

A famous quote by Steuart Henderson Britt says doing business without advertising is like kissing a girl in the dark, you know what you are doing, but others do not. Asides from helping you to get your content before the right target audience, there are also lots of benefits that your brand will stand to gain if you decide to use the Facebook pay-per-click ad campaign.

If you are feeling a bit anxious because you have not created a Facebook pay-per-click campaign before, do not break a sweat over it. Because the tips that we will share in this article will guide you through the entire process, you will also get to understand what Facebook Ads Manager means and how you can set up a Facebook ad campaign in Ads Manager.

Without any further ado, let us get down to business.

What is Facebook Ads Manager?

A Facebook Ads Manager is the area or space where you will need to create and manage your ad campaigns.

How to create a Facebook pay-per-click campaign

Facebook Pay-Per-Click

Step 1

Map out your campaign objectives for your Facebook pay-per-click campaign

There are many campaign objectives that you can choose from Facebook that perfectly suits your advertising goal. For instance, let's imagine you want to drive traffic to a specific physical location. All you need is to use the Store Traffic to accomplish that goal. But if you want to drive traffic to a particular website, then you should use the conversions.

When crafting an ad campaign for your brand, choosing the right objective should come top. Remember the following tips when mapping out your campaign objectives.

Brand awareness is key

Your primary aim should be to get your business in front of as many people as possible. It will help you create better brand awareness around what you have to offer.

Consider the Traffic:

The traffic that Facebook campaigns generate is usually enormous. Leverage this and get people moving from your Facebook page to your website.


You can increase the level of engagement that your campaign will generate by motivating prospects to either comment, like, or share your post.

Installation of Application:

You can use your Facebook ads to direct people to app stores that will enable them to download your app.

Increase your video views:

Give your Facebook videos a big boost by targeting prospects that have the best odds when it comes to watching your content.

It can be used as a lead generation tool:

You can use forms to provide leads through your Facebook campaigns that you can choose to follow up on much later.

Send the right message:

With the ads displayed on Messenger, Instagram, and WhatsApp, you can directly establish a connection with new prospects.


Encourage your target audience to take the right step when it comes to the product your brand offers, regardless of whether it's deciding to start a free trial or purchase a product.

Catalogue sales

Your goal here is to show off the products online through the help of ads that inspire people to browse and buy something.

Store traffic:

Your objective when it comes to storing traffic is to aim at locals and have them stop by your physical store to patronize your business.

Step 2
Generate a name for your Facebook ad campaign

Having several name conventions while running your campaign will make things easier for you to organize things as you scale and run more campaigns. It will equally position your brand for hyper-efficient reporting when it comes to analyzing your results.

Key things that you need to include in your campaign includes:

These examples will provide more ideas for you which will help you maintain an organized campaign.

Step 3

Set the budget and time frame of your campaign

To achieve this, you will need to click the link that says, "Change Campaign" and then click the button that also says, "Create a New Campaign".
It will give you the chance to create names for your campaign that will be easy for both you and your staff to remember when multiple campaigns start to pile up.
After that, you can then choose a budget that you feel is most suitable for your campaign. You have the option of either choosing a lifetime budget or a daily budget. Another adjustment that you will need to make is the start and end dates.

You can even choose the start, and end date, set a budget, and let the campaign run on autopilot.

When it boils down to bidding and pricing, there's isn't much to do. You only need to ensure that you've set the options to "Automatically optimize your bid to get more clicks". Once you're done with that, the next option is to hit the green button that says "Place Order" button, and you're good to go.

Note; Facebook will review the content of your ad campaign, and if it's good enough, they will send you approvals. They usually do this within an hour, except on days where they are busy, then the launch of the ad could be delayed for a couple of hours. Again, you need to ensure that you're cautious about your spending. The reason is that if you spend too much, you may not have enough budget to run more campaigns in the future. On the flip side, it will be difficult for you to get the desired result if you spend too little.

Step 4

Know your target audience

Facebook Pay-Per-Click

The first thing that you will need to do here is to enter the area's zip codes that you want to target. The zip codes will need to be entered individually until all are in there. Next, you will need to choose the range of ages of the target audience that you want to see the ads. It's necessary because you don't want to waste any resources advertising to kids who will most likely not be interested.
While making the necessary target audience adjustments, you can decide to explore these options;
Create a new Facebook target audience.
Use a Saved Audience
While building your target audience from scratch, Facebook will show you the estimated daily reach. It will also let you know if your target audience is either small or large with the help of the meter that is displayed on the right side of the page. You can equally target demographics, behaviours, and likes or interests on Facebook. With this, you will be able to create prospects that are specifically targeted for your campaign. Audience targeting is one of the most vital things that you can do while advertising on Facebook.

Step 5

Choose the A/B test, special ad categories, and optimize the budget of your campaign.

Facebook Pay-Per-Click

Below are the necessary decisions that need serious consideration with regards to the campaign;
A/B testing
Special ad categories
Campaign budget optimization
The primary thing that you need to do here is to ensure that your advertisement will fall under a particular category because most ads won't do so. Deciding on whether you will need A/B testing is the next thing.

What is the need for an A/B test?

Facebook PPC

An A/B test will give you the golden opportunity to run different experiments and gather data that displays the best-optimized strategy. This move is essential because it guarantees that your campaigns will run as smoothly as possible.

After the A/B test comes the campaign budget optimization; whenever this feature is activated, Facebook will then define the medium by which it will distribute your campaign budget to your numerous ad sets. If you don't opt for this, you can determine how much money will go to each ad set.


Facebook Ads Placement

Facebook Ads Placement

Here, you will need to choose where you want your ads to be seen. The choices that you make will be limited to your campaign goals. You will have to decide between manual and automatic ad placement in the Facebook Ads manager. Facebook already has automatic placements set by default to provide you with the best results. If you prefer another option, you can pick your desired placements.

Below is a list of available placement options;

Facebook does excellently well auto-optimizing your ad placements. However, it is still crucial that you often play around with split tests to determine where your ads have the most significant impact.

Last but not least! After you must have followed all the procedures listed in this guide, don't forget to pay close attention to your campaign creation process. This is where you will get to select your desired Facebook type of advertisement. You can also choose to modify it by inserting your ad images, video copy, and other types of ad creatives.

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10 Powerful Steps To The Most Effective Facebook Page SEO

With over 160,000,000 business pages on Facebook, getting new fans, likes, shares, and followers have become a challenge.

To get ahead, you will need to understand the most recent Facebook updates to use them to your advantage when you are learning how to Facebook pages SEO. Understanding how Facebook's News Feed uses AI is the first step. And to do this, you will need to understand your audience and their requirements. And with a steady stream of relevant content, you can deliver on these values. You can equally use social listening to get to know your audience and plan the content to get their attention.

Additionally, you should ensure your Facebook page is accessible via search engines to increase organic reach and visibility.

This article will share some actionable tips that will help you improve your Facebook search engine optimization.

Facebook Page SEO
  1. Choose your business name wisely
    In case you don't know, your name speaks volumes. This is why you should be cautious and selective when choosing the name of your Facebook Page. Unlike in the past, you can now change the name of your Facebook pages. Regardless, it is better to choose a befitting name that will help your brand stand out from the onset. SEO basics dictate that keywords must be used in all your content. This also means the chosen keywords should appear in your page title.

However, you will look spammy if you get too carried away with it. How will this affect your business? If you ever appear spammy, what it will do is decrease the level of engagement that you will receive on your posts. It will also affect your internal Facebook algorithms. No one likes to be a self-promotional attention seeker.

Using a set of special characters, incorrect capitalization, or weird spelling to identify yourself or your brand name is a mistake most people make, so make sure you avoid falling into such temptation. What you should do instead is to use quality and straightforward copy standards for your pages.

  1. Claim Your Vanity URL
    When you create a Facebook business page, you will receive a dynamic URL that is automatically generated. Your Facebook Page SEO will be significantly improved if you claim your "vanity" URL and customize it to your company's brand. The purpose of the branded URL is to be clear and concise. Your vanity URL will also help your brand improve its visibility and recognition. In other words, this means that your target audience will be able to find and contact you via search engines and Facebook quickly. A branded URL will sound more professional and present your company in an even better light.
  2. Strategy is crucial for optimizing your Facebook Page SEO
    If you fail to plan, that means you've planned to fail. Keywords are an essential part of the optimization process. This includes avoiding keyword stuffing and including keywords in these areas.
    About section
    Section on Description
    SEMRush is a keyword search engine that will help you find the most relevant keywords for your company. You also need to avoid choosing long-tail keywords in this process because they won't necessarily lead to too much traffic or top-10 Google ranking. By running a Facebook search, double-check the keywords you choose. If you have more prominent competitors than you, it is better to choose more specific and low-volume keywords.
  3. Utilize the power of your backlinks
    Backlinks are another essential element that you need to consider when optimizing your Facebook Page SEO optimization. Authority sources that link back to your content are a strong indicator of your content's value. Google values it when multiple trusted sources endorse the value and reputation of your website. Backlinks are detrimental to your brand reputation and ranking, so be cautious about them.

Two steps that will help your brand boost its visibility with backlinks include;
Use an influencer marketing platform to find influencers and connect with them, as this will boost your Facebook page's popularity and credibility and generate more high-quality traffic.
Embed some vital links to your blog posts on your Facebook page. This will promote your Facebook page whenever a relevant source links to it and people click on it.

  1. Polish your 'About' Tab
    Your 'About' tab is one place that everyone that visits your Facebook page will first go to. They do that because it is where they'll find all relevant information about your company. Most brands will fill in anything in this section because they want to have a complete profile, but this is one section that will make your visitors become fans or simply passer-by.

Mind you, you don't need to use too many words to describe how great your business is. The limit is 155 characters. But it's enough to tell prospects what your company is all about and how they can benefit from either following you or patronizing your business. Here, you can also choose to add a few keywords to enrich your about section, and you are good to go.

  1. Provide accurate contact information
    Most brands don't provide accurate contact information on their Facebook pages. For whatever reason they do this, you shouldn't join the bandwagon. Even if your business is online, it's still beneficial to have a consistent name, address, and phone number. Your business will be found in local searches by Google if it has an address.
    The following tips should be noted because they will improve this section.
    Consistency is key to your overall rankings.
    Be SEO-savvy and regularly update your name, address, and phone number (NAP), across all your channels and directories.
    Keep in mind that your prospects use directories and citations to find your business information.
    Never complicate information on your business hours or address as it could frustrate your target audience and lead to poor user experience.
    To improve your Facebook page's SEO, ensure you have the same contact information from all sources. Also, keep them updated in a timely fashion.
  2. Create customized tabs
    There are many tabs on Facebook that you can use, including videos, Events, and About. The number of tabs available to you increases as you customize your page with content.
    But it would be best if you were cautious about creating too many of these tabs as it can make it difficult for your visitors to find both your posts and your videos.
    You can make it easier for users to navigate through your pages by creating new tabs like Videos, Photos, Reviews, and Community. To decongest your Facebook pages, you can also delete tabs that are no longer relevant to your business. It will also help them find relevant information quickly through search engines and Facebook.
  3. Share the right content at the right time.
    Timing is everything! It is difficult to emphasize how important, relevant content is for promoting your business or generating leads. We're not talking about content that is just written to meet your weekly posting limit. No! far from it. We refer to only high-quality content, creative content that will encourage your followers to share, like, and comment.

Another thing that you need to note is ensuring that your Facebook content strategy is optimized using the most effective techniques. Again, you should publish educational, entertaining, and helpful content to your audience. the Chances are that they will screenshot, save or share it with their friends and followers. This will improve your visibility and encourage others to follow your page. It is also essential to know when Facebook posts are most effective.

Fundamental Facebook SEO strategies focus on the first 18 characters, as Google will use them to create meta descriptions. Although it may seem challenging to remember SEO when writing Facebook posts, we assure you that it is well worth the effort!

To increase the level of engagement that you will receive on your posts, try to include relevant keywords in your post descriptions to make your content more valuable.

  1. Compel your followers to take action
    Encouraging your followers and prospects to take action is why your business page was created in the first instance. It is vital to clearly and prominently use a call to action (CTAs) in your content so that your audience understands what you are asking them to do. If you desire to improve your search engine rankings, your primary focus should be to drive valuable traffic to your pages from Facebook.

The following steps will compel your followers to take action
Use action words such as subscribe, download and sign up, book, play video or learn more.
Instead of focusing on product features, focus on the benefits of your offer.
Mention the most significant problems of your audience and suggest that clicking on the CTA will solve these issues.

  1. Chatbots for AI Facebook Messenger can help engage your audience
    Go the extra mile by using AI Facebook Messenger chatbots to communicate with your audience on an individual level.

Chatbots are an excellent way for businesses (both new and old) to enhance customer experience by increasing engagement rates, decreasing agent workload, and automating the CX journey.

Besides providing your target audience with relevant and first-hand information concerning your brand, products, and services, you can use chatbots to provide customer support for your prospects, improving their experience with your brand.

If you had any trouble knowing how to rank your Facebook page and increase organic visibility before now, we hope this guide has provided the answers you seek. We will also like to use this medium to encourage you to give Facebook Page SEO optimization a try with the strategies that we have listed above.
Thanks for reading!

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How to Grow Your Small Business With LinkedIn SEO

Staying active on social media platforms such as Facebook, Twitter, and Instagram but neglecting the most professional, which is LinkedIn, is one mistake that entrepreneurs make.

When it comes to job hunt and career management, LinkedIn is the preferred platform for serious-minded individuals. Small business owners who decide to try the LinkedIn way will also benefit from LinkedIn's presence and its proactivity. Small business owners will also learn business-building strategies over the years if they remain committed and stay up-to-date with happenings in their industry.

In this guide, we'll share some of those strategies that we have learned over the years which will improve your business, regardless of what level it is at the moment. We also guarantee that these tips will help you save time, increase your impact, and better market your business before your target audience.

What is LinkedIn SEO? How does it work, and why is it so important?

Search Engine Optimization (SEO), in a nutshell, is all about keywords. These are a set of words and phrases that people search online for information on various topics that relate to their business or niche.

You need to know that millions of LinkedIn members use search engines like Google and that of LinkedIn to find businesses that either catch their attention or meet their needs.

Potential customers will find you by strategically placing the right keywords at the right places on your LinkedIn profile.
So the next question now will be, how do I find the right keywords for my business?

The first step is to identify and understand your target audience. Without detailed knowledge of your target audience, you cannot create engaging marketing content that resonates with them.

Remember, your marketing messages will resonate with only those who are most likely to be interested in your products or services. That is why you need to be extra careful when drafting your marketing strategies.

You should know that there are so many brands and niches on LinkedIn, but you will notice a positive and remarkable change once you limit your target audience to only top-level executives. Your business will begin to flourish almost immediately once you give it a try.

The following are other steps that you can take to maximize the use of LinkedIn SEO for your business.

1. Start by listing the products and services that you offer

LinkedIn SEO

You are the boss, so you should have a perfect idea of what your products and services offer and also where you want your business to be in the coming years.

List those services clearly for your target audience to easily read once they arrive at your profile.

You can also:

2. Use Keywords

LinkedIn SEO

The need to include relevant keywords in your profile cannot be over-emphasized. Ensure that you fill every section of your profile with content, paying attention to keyword density.

One rule of thumb that will guide you is this –the more content you have, the better chance you will also have to include relevant keywords that will improve the visibility of your business. The problem that many small businesses have is that they don't have enough content on their profiles. You'll be a lot more successful if you have more content that ranks well over time.

You can equally use your keywords to add to your profile content. However, what's most important is that you need to be aware of how to appeal to both search engines and human beings. Branding is not achieved by simply including keywords in all sections. Take it a step further by ensuring that your profile has a chemistry that real people easily understand.

Here's some advice that you need to consider before you start:

Monitor your competitors

Would you mind considering the LinkedIn profiles of other small-business owners to get a pre-knowledge on the keywords they use? It will equally help you know how to create your content.

Don't let others write what you want

It's fine to use a keyword or two similar to that which your competitors use but don't copy their entire content. Remember that every online publication is copyrighted to the person publishing it, regardless of whether the copyright symbol is present or not. LinkedIn prohibits duplicate content and can shut down accounts of those found wanting of this crime. Another reason you should abstain from this is that it can make you lose customers drastically if caught.

Do not cut corners

This is still in line with the last point that addresses plagiarism. Take the time to create unique content that represents your company and you.

As with any page on your LinkedIn profile, the most important SEO spots are the ones that are highest up, such as the ones that we have listed below. Be mindful of keyword density and always ensure you include your keywords in all content.

The following areas are necessary when it comes to keywords on LinkedIn

Your Name Field

In this category, try to include any education and certifications relevant to your last name field. These may be the things that people look for when looking for businesses similar to yours.

Headline and tagline for your profile

Below your name section is the headline for your profile. If you don't modify or optimize it, what will be as the default will be the most recent job title that is located in your experience section. So, take a second look at your headline and make the necessary edits. Note; Ensure you include what you do and what services your brand renders under this category. Again, if you know the relevant keywords that will make your brand more visible, now is the time to include them. In this section, you should aim at including a few compelling words in your headline.

About Section

In this section, you will need to create an engaging overview with the keywords that you feel are relevant to your niche. Your about section will also help answers any questions your audience may have. The following guidelines are recommended for this area:

Other things that you need to take note of concerning your LinkedIn 'About section' include;

  1. Pay attention to the first few sentences

    The 'About section' will become visible when your profile is viewed. And one doesn't have to click on "see more" to view the entire section.

  2. When creating content for clients

    Try to strike the right balance between your personality (personal branding) and your areas of expertise. You can start with a few questions about what you do for customers to get interested in your services. Let them know they can reach you for help with their current problems.

Skills & Endorsements

This section is located further down your LinkedIn profile but is optimized for LinkedIn SEO. Your relevant keywords will most likely be your skills. Include the types of services and products you offer in this category.

3. Linkedin SEO beyond your LinkedIn profile

LinkedIn SEO

Your keywords can have the most impact if they are used properly in your profile. When you promote your brand, products and services, keywords can be very useful to be found and interact with your network.

Here are some ways they can get the word out about your business and connect with others:

4. Use hashtags to group keywords and phrases

LinkedIn SEO

Hashtags are used to identify themes and topics in social media messages. This allows them to be categorized and makes it easier for people to find these keywords online. Keywords are also easier to find when hashtags are used alongside other keywords. LinkedIn's hashtag search allows you to refine your keywords to find the most effective ones for promoting your business.

In the LinkedIn search box at the top, type your keywords followed by the hashtag symbol (#). You will see suggestions as you type. Next, select each option one at a time. You'll then be taken to a page that shows the number of followers for each keyword. Note- You should only use the phrases and keywords that have the most followers, as they will help increase the visibility of your profile on LinkedIn.

These are four powerful tips that will help any business (regardless of its level) to grow. Infusing it into your daily routine will position your brand for success.