PR Daily’s top stories of 2021: Nos. 11-20


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Only two days left in 2021, and we’re rushing to celebrate our favorite stories from the past year. We hope you enjoy these articles about setting boundaries in the workplace, PR uses for Clubhouse, and what journalists wish PR pros understood about them.

Here are the top stories from 2021, Nos. 11-20:

11. 59 phrases to help you set boundaries

12. 52 transitional phrases to keep your writing connected

13. Is Clubhouse the next big social media platform for brands?

14. How negotiation skills help leaders defuse work conflicts

15. 5 tips for identifying—and avoiding—cognitive bias during a crisis

16. 5 influencer marketing predictions for 2021

17. CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform

18. 7 relatable and hilarious ‘Onion’ headlines about social media

19. 3 social media trends to embrace in 2021

20. 10 ways journalists wish PR pros understood their work

 

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The role of discovery in product management: Why understanding failure is key in 2022


The last two years have been a testing ground for the value of customer experience to brands. Whether it be engineering D2C propositions from scratch, moving sales and service to online channels, creating contactless experiences, or offering more flexibility in fulfilment.

There were many businesses that quickly had to make fairly obvious operational changes in 2020, but beyond that, how can brands prioritise their investment?

This question goes to the heart of why product management, insight and testing have crucial roles in determining growth in 2022. Because investing in UX and CX will not always be a source of differentiation or a sure-fire method of increasing sales.

Good Growth CEO James Hammersley explains this dynamic in commerce:

“Often the shopper journeys, experiences, payment options, et cetera, are the same from one brand to another. Worse still, many brands are investing to stand still – without realising they are not moving ahead. We call this the Red Queen Syndrome (from Alice in Wonderland).”

“Testing lets you prove whether you are moving ahead or not. Therefore, to gain market share and grow margin, it is critical brands innovate and test quickly and at scale – based on responding to customer failure.”

In fact, Hammersley cites “understanding failure” as the biggest opportunity for brands in 2022. “It is the single most important metric for driving margin and market share growth – irrespective of channel. And testing will help any brand to understand why failure occurs.”

So, how do brands need to think about product management in 2022? On a recent Good Growth podcast, ITV’s Head of Product Stuart Jones spoke about his role in creating a better video-on-demand (VoD) service, and touched on the issues of discovery, delivery and design.

Here are some highlights. You can listen to the full episode here.

Product managers are not gatekeepers to design

Product management is a pragmatic discipline that is constrained by prioritisation.

“What I don’t do as head of product,” says Jones, “and I don’t think a product manager should do, is be almost the gatekeeper to design and experience.”

He continues, “We have to foster that way of working collaboratively. And we have to try and make sure that the decisions that we make are based on business prioritisation and trying to ensure that what the customer gets is what they require, but also ladders up to that business goal.”

Good Growth’s James Hammersley says simply that, “[Product and Insight teams] should prioritise the product roadmap on the loss of revenue, and to address any brand and technology constraints.”

Jones offers some more context for this outlook at ITV in discussing the role of advertising in the VoD service.

“A customer will always say they want less adverts and they will always say they don’t want to be interrupted by any [subscription] upsell, and that’s one of those key business drivers for us.”

“How do we try and fit this experience in?” Jones asks. “One of the levers I don’t pull is the volume of advertising that we’ve got, because there’s substantial revenue tied in to the distribution of advertising on the platform. But the levers I do have are… [making] sure that the customer experience is good and as seamless as it possibly can be, to make advertising a tolerable if not enjoyable experience for people as well.”

Customer research needs to be backed by data

There has been a lot made of changing consumer behaviour during the pandemic, particularly new demographics moving online and a perceived breaking down of loyalty amidst increased competition.

Consequently, customer insight is vitally important in 2022. “We have a fantastic customer research team,” says ITV’s Jones. “I’ve worked in so many companies that talk about customer research but don’t actually follow through on it or see the value.”

But, as alluded to previously by Jones, understanding customer motivations and acting on them can be tricky. “One of the cultural changes I tried to make,” he says, “was [in] the usage of that research… It’s one thing to ask customers and get their insight, it’s another thing altogether to put that back into the experience. And it wasn’t necessarily that it was being ignored, it was more, maybe the questions we were asking were broad questions and what we needed to do was focus on specific questions about certain things.”

Jones cites the old adage, ‘the customer will tell you one thing but do something different’, and says, “[in our research], we had to try to understand whether the pain point was real and genuine – and data was enabling us to do that.”

Product managers must learn to balance delivery and discovery

What is clear from listening to Jones is that it can be hard to balance delivery and discovery in a product management role, and it is here where external input can be valuable.

“I think the biggest change I was trying to make was to try and move product management away from product ownership. Product ownership is a role that you play inside the scrum team and it shouldn’t be all encompassing. …the amount of time the product owner was spending on delivery [or] with a delivery mindset meant there wasn’t the opportunity to think about how the customer and the data relates.

The product management job, says Jones, is one where discovery takes place. He and his team have been “trying to shift the balance” and move from one day a week of discovery and 4 days a week delivery, to the other way around, “more of a 70:30 split in favour of discovery work.”

Can experimentation be outsourced?

Jones cites his and ITV’s work with Good Growth, saying “Bringing in the subject matter expertise and the maturity around experimentation allowed us to learn… but secondly to understand the value of the experimentation and the tests we were doing as well, because it’s back to that point where, if we haven’t got time to focus on experimentation and testing, then we really don’t have time to evaluate what’s important for our business and for our customers.”

The types of testing that ITV and Good Growth have worked on include experimenting with positioning and experience of upsell messaging within the ITV Hub platform, as well as interpreting the success of tests around content discovery on the platform (such as how content ‘rails’ or ‘shelves’ are presented) in a way that controls for the popularity of any particular show.

But, of course, there is an art to collaborating with consultancies on this sort of work, to get the level of integration right.

Though Jones says that Good Growth “augmented our knowledge in the area” and helped with “cognitive capacity”, he adds that “one thing I was keen to not do was to say ‘experimentation is done by somebody else’.”

To do so, says Jones, would be to “outsource one of the fundamental insights that a product management team has, which is experimentation and knowledge about the success or failure rates of something.” What he sought to achieve with Good Growth, was a partnership where his own teams weren’t necessarily “consumed by an experiment or test.” Jones adds that this approach has “really helped us, culturally and tactically”.



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2022 Predictions: CTV and cross-channel advertising


2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships.

More streaming

While growth for some subscription services slow down, like for Disney+, old standbys like Netflix see another surge. That’s because viewers bounce around to watch the latest hits, like Squid Game. And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. And those are ad-supported, with ads frequently sold programmatically.

When ads are bought and sold programmatically, campaigns can be planned across other digital channels, and this is why programmatic buys are gaining a bigger slice of overall ad sales. In 2022, U.S. digital display ad spending through programmatic is projected to climb to $115 billion, or over 90% of digital display ad spending.

CTV and cross channel ad surge

“In addition to further adoption of CTV, we will see an uptick in cross channel media investments as consumer confidence grows along with CTV,” said Jon Schulz, CMO of advertising software company Viant Technology Inc.

In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. But they will also have to maintain some presence on linear, because the transition to digital TV isn’t complete. Instead, it’s a fragmented landscape that will influence how advertisers buy TV ads at this year’s Upfronts.

“TV viewership continues to skyrocket, with CTV at the forefront of that growth and consumer engagement,” said Iván Markman, Yahoo’s Chief Business Officer. “In 2022, brands will refine their strategies and unlock incremental linear reach with CTV spend. But with fragmentation across linear and CTV viewing, robust frequency management across both will be critical to the effective use of ad dollars.”

Activating more ads programmatically

Markman added, “The Upfronts have become more CTV-centric. And when it makes up a third of Upfront spend, it’s no longer experimental – it’s a mainstay. At the same time, the important task of eliminating overlap and excess household frequency will require advertisers to increase the sophistication of their CTV buys.”

This nuanced approach includes buying a higher percentage of CTV buys at Upfronts, but then activating more of the ads programmatically, he said. It will also lead to less programmatic guaranteed ad buys, and more bidding in private or open marketplaces.

“These changes will allow advertisers to more dynamically and granularly manage reach and frequency for their campaigns,” Markman stated. “As consumer behavior continues to shift at what seems to be an unattainable pace, marketers seek more agility and optimization.”

More real-time bidding

As things stand now, the majority of CTV ads are served through VAST, the standard developed by the Interactive Advertising Bureau (IAB) to show ads on a video player on laptop and desktop computers, as well as on mobile devices.

In the upcoming year, Open Real Time Bidding (oRTB) will gain momentum, as advertisers will be triggering more automatic bids to get even more relevant audiences for ads.

“By the end of 2022, I expect most programmatic bids to arrive at the ad server through oRTB and other advanced integrations,” said Matt McLeggon, Senior Vice President, Advanced Solutions for SSP Magnite. “This transformative development will unify decisioning across programmatic and traditional direct, unlocking increased efficiency and revenue, easing competitive separation and programmatic guaranteed execution, and accelerating the overall migration of CTV to programmatic.”

Live sports

It’s not just scripted TV hits that are attracting viewers to streaming services. More live sports will be headed to streaming as well. In 2022, for instance, Amazon Prime will be broadcasting Thursday Night Football exclusively. NBC, in turn, renewed its deal with the English Premier League, and will show many of those games on Peacock streaming.

These are “watershed” deals that will impact the entire TV landscape, according to Kevin Krim, CEO of ad measurement and analytics company EDO.

“Here’s what it means for advertisers: First, making increasingly complex investment decisions with confidence requires measuring across platforms consistently,” he said. “Second, since similar types of programming will be on myriad platforms, ‘linear vs. streaming’ will be a concept of the past. Investment choices will be between the immediate reach and impact of live event advertising versus the longer tail and finer targeting of ‘watch when you want’ programming.”

CTV has brought a lot of disruption to traditional TV viewing behavior, especially with hit shows being watched on-demand. Now the migration of live sports to streaming will create another wave of disruption. The viewers will still be viewing this popular content, but it will be up to advertisers and their adtech partners to determine where they’re watching it.

Read next: 2022 Predictions: Data strategy and privacy

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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Facebook Lead Ads: What They Are and How to Use Them


Facebook Lead Ads: What They Are and How to Use Them

It has 2.89 billion monthly active users, a global presence, and a massive influence on consumer buying decisions.

What am I talking about? Facebook, of course!

Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target.

However, there’s another reason why you should use Facebook: they provide many innovative tools to help anyone drive more attention to their products and services by targeting specific audiences.

One of those tools is Facebook lead ads.

What Are Facebook Lead Ads?

Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services.

Rather than the traditional landing page, these ads keep users on social media while the prospect fills out a simple lead form with basic details such as their name, email address, and other contact information.

When a prospect completes an “Instant Form”, they get added to the company’s email list where they receive updates and offers (if you have an active mailing list).

Alternatively, you can customize Facebook Instant Forms—making it easier to target your audience (and filter out non-relevant customers).

With Facebook lead ads, you can choose from several campaign types, including:

Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

facebook-lead-ads-facebook-business-center

How Facebook Lead Ads Work

Facebook lead ads work in much the same way as other advertising. You can create your adverts by going to Facebook’s Ads Manager.

Once there, you establish your budget while adding your descriptions, images/videos, and other design elements for a successful ad. You can also customize your ad by using specified interests or demographics to target your ideal audience.

Ads then get shown in users’ feeds, where they can respond to your offer, helping your ability to generate more leads.

From a user’s perspective, Facebook Lead Ads don’t look different from other link ads. Once clicked, they take the Facebook user to a form rather than a website, like in the example below.

facebook-lead-ads-form-example

When creating the Facebook lead ad form, you get to decide what information you’d like to ask for. Aside from the pre-filled data, you can also select from a list of custom questions types such as:

Benefits of Facebook Lead Ads

The most obvious benefit of Facebook lead ads is that they give prospects an easy way to provide their information—especially if you choose the pre-fill option—allowing you to collect leads in a more efficient and straightforward way.

As for marketer and small business owner benefits, you can customize questions for your forms, have a better chance at increasing conversions, and access a mix of new lead generation campaigns.

Some other significant benefits of Facebook lead ads are:

  1. targeted audience segmentation
  2. easy data collection
  3. mobile responsiveness
  4. a better understanding of your customers

As you can see, you’ve got plenty of reasons to explore these ads and get to know how they may work for you in your business.

Why Should Marketers and Small Businesses Use Facebook Lead Ads?

The reality is marketers and small business owners are busy and can’t be everywhere at once, even if you might want to be.

That means you need to focus your marketing efforts on maximizing success.

That’s why it makes sense to use tools like form-driven ads to capture leads efficiently and dynamically (without too much effort and time commitment on your part).

You can use Facebook lead ads in any number of ways, including:

  1. finding prospects for your products/services
  2. gathering subscriber details for newsletters
  3. gaining insights into consumers behaviors
  4. encouraging people to sign up for courses and events

Facebook Lead Ads Best Practices

There are plenty of ways to make the most of your Facebook lead ads. Let’s start with the basics.

A few best practices include:

Facebook has a heap of helpful suggestions too. These include:

  1. Decide on the right budget and use ad scheduling.
  2. Create lookalike audiences to help find your ideal customers.
  3. Reach previous prospects with the Engagement Custom Audience feature.
  4. Run ads on both Facebook and Instagram.
  5. Add an engaging image/video.

Just a quick note: it’s definitely worth reading up on Facebook-published articles for a wealth of tips on increasing conversions from Instant Forms.

Before moving on, here are a few more things to consider:

Now you know what makes a great ad, let us look at some examples.

Examples of Great Facebook Lead Ads

Many brands in different niches are using Facebook lead ads to their advantage and, as you can see from the following examples, there’s a ton you can learn from them.

Let’s start with the Wealth Factory.

The Wealth Factory

Let’s face it. If someone is going to click on a link, they want to know what’s in it for them. When the benefits are clear, and they can see what they gain from clicking through, they are more likely to take that extra step.

facebook-lead-ads-Wealth-Factory

That’s what The Wealth Factory does so well with its Facebook lead ads. The free PDF details the IRS’s tax benefits and lists 32 jobs that your child can do to help you in your business.

As you can see from the ad, the benefits include a sizable tax-free income for your child and a tax deduction for you as a business owner.

To find out more, Facebook users complete the super-short form and click send. It doesn’t get much easier than that.

This is an approach you can adapt for your campaigns.

Make the benefits clear and bullet point them, so people see at a glance what they’re set to gain, and you can encourage Facebook users to click through with a clear CTA.

Boux Avenue

Another proven technique guaranteed to inspire consumers to spring into action is offering a discount. After all, who doesn’t love a bargain?

facebook-lead-ads-Boux-Avenue

That’s what Boux Avenue does with its Facebook lead ads form. Like the Wealth Factory, it’s very clear about the benefits of signing up (a 20 percent discount and a regular newsletter).

To make the decision even easier, Boux Avenue makes signing up a snap with pre-filled information and a CTA button.

Offering a discount is something most businesses can do, and by simplifying form completion, you’re increasing the chances of prospects clicking. Bear that in mind with your ads, and add a time limitation to discounts to create urgency.

How to Set Up Facebook Lead Ads

Creating Facebook lead ads involves some basic preparation.

First, Facebook advises businesses to familiarize themselves with the terms of service and its advertising policies. If you want to list some questions on your form, Facebook suggests you ask your legal team to look them over first.

Then there’s just one more bit of prep: you need the link for your privacy policy as it will appear on the form.

With all that done, you’re ready to start creating your first ad. It’s simple to do. Just follow these steps:

Creating a Successful Facebook Lead Ad

  1. Log into your Facebook business account and click on “Publishing Tools.”
  2. Go to the “Forms Library” on the left-hand side of the page and click.
  3. Next, click “+Create”.
  4. Select “New Form” or “Duplicate” if you already have a form.
  5. Go to the “Create Form” window and fill out the “Form Name” box.
  6. Now, go to the “Form Type” field and select which form you’d like. There are two choices: Selecting “More Volume” lets you make accessible fillable forms suitable for mobile users. While setting “Higher Intent” allows users to review and confirm their details first.
  7. Next, go to the “Intro” section and create an introduction screen. Facebook has details on how to complete this stage. Here, you can add your images, headlines, and descriptions about your products/services.
  8. Go to “Questions” and choose + “Add Question.” Facebook lets you list up to 15.
  9. Next, move to the “Prefill Questions Section.” Fill out the description and explain how you intend to use or share the information people give you. Remember, you can’t use the info you gather for any other purpose other than the one you state.
  10. Select any pre-filled information you want for your form. Select categories by clicking “+ Add Category.”
  11. Go to “Privacy” and include your link text and the URL to the “Privacy Policy” box. You can also add a custom disclaimer by clicking “+Add Custom Disclaimer.”
  12. Move to “Completion.” Put in your headline, descriptions, CTA button, and add a link. You can include up to 60 characters for Headlines and CTAs.
  13. Click on the arrows on the top of “Form Preview.”
  14. Select “Publish” or “Save Draft” if you want to edit later. Ensure all your details are as you want them because you cannot edit your Instant Form once you’ve published it.
  15. Choose “Boost” to send out your form as an ad. Select your image/video, text, audience, length of publication, and budget.
  16. Click “Promote.”
  17. Congratulations! You’ve just created your first Facebook lead ad.

Frequently Asked Questions About Facebook Lead Ads

How much do Facebook lead ads cost?

Compared to other platforms, Facebook ads are not wildly expensive. On average, Facebook advertising costs $0.97 per click and $7.19 per 1000 impressions. These low numbers make advertising on Facebook extremely attractive to marketers across industries, with over seven million advertisers actively trying to engage consumers on the platform.

What are dynamic Facebook lead ads?

Dynamic Facebook lead ads are a cost-effective way to create and test ad variations and choose which one performs best. They allow advertisers to show different offers, images, and CTAs to each individual. Dynamic Facebook lead ads offer greater personalization and let you create locally relevant ads to enhance lead quality and increase sales.

What is the format of Facebook lead ads?

Ads come in-text links and carousels, and appear on different areas of the site, like feeds. Users see them labeled as “sponsored.”

Are there any tools for testing Facebook lead ads?

Marketo has a Facebook lead ads testing tool for checking functionality and Hevo Data has a similar tool. You can also measure parameters by adding them to your lead form.

Don’t forget to do some A/B testing as well to see which ads work best for your ideal audience.

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Conclusion: Facebook Lead Ads

Facebook has a massive reach, which is why it makes sense for marketers and business owners to explore the available tools to get your products and services in front of a considerable audience. One of those tools is Facebook lead ads.

With the ability to create custom leads, Facebook lead ads provide significant advantages to advertisers.

Marketers can customize form fields, capture more prospect information, and target more relevant audiences while making the experience as simple as possible for users.

Aside from customization, Facebook lead ads offer many other advantages including increased conversions and getting a better understanding of your customers—making them an important part of any lead generation strategy.

Do you use Facebook lead ads? How are they working for you?



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Do’s and Don’ts for a Successful Employee Advocacy Program


According to the 2021 Edelman Trust Barometer, trust in organizations and every category has plummeted across the board, especially in comparison to other years. But one of the few areas that remains one of the most trusted sources of information? People.

That means when it comes to building trust and gaining your audiences’ attention, your employees are your greatest asset, and it’s even better when they can advocate on your behalf.

But you can’t just put an employee advocacy program in place and hope for the best. Instead, follow a few do’s and don’ts to help make efforts more successful.

DO start with your goals for employee advocacy

Why exactly are you trying to kickstart your organization’s employee advocacy efforts? 

Before you go all in on getting employee advocacy off the ground and getting everyone involved, make sure you understand exactly how employee advocacy fits into your current content marketing and social media efforts.

For example, are you hoping employee advocacy will:

  • Provide a surround sound effect by amplifying key brand messages and efforts?
  • Reinforce your brand’s commitment to authenticity by using real, genuine voices?
  • Reach even more people with messages shared by more messengers?

Whatever your goals are, make sure you solidify them before you jump in. It also doesn’t hurt to make them S.M.A.R.T:

  • S: Specific – What exactly will be accomplished?
  • M: Measurable – What are you measuring, and how?
  • A: Actionable – Is the goal realistic? Can you actually accomplish it?
  • R: Relevant – How does this goal ladder up to the big picture for your organization?
  • T: Time-bound – When do your goals need to be accomplished?

DON’T assume everyone is on the same page

It’s one thing to create an employee advocacy program, but it’s another to participate in one.

While you may understand exactly what employee advocacy efforts look like based on your S.M.A.R.T. goals, you can’t assume the same for everyone else. 

But you can help them better understand by creating and documenting clear guidelines that help explain:

  • What employee advocacy is and looks like for your company
  • What you want to accomplish with their participation (i.e., your S.M.A.R.T. goals)
  • What’s in it for them for participating (e.g., become a thought-leader, raise visibility for things they’re excited about working on, promote skills and talents, etc.)
  • How all of this will come to life and get done

While this document can’t and won’t answer every question they have, it should give them a very good idea of what employee advocacy efforts look like for your organization.

And when it comes to putting the document together, keep it simple. It should be skimmable, scannable and easy for them to digest.

DO provide multiple ways for employees to be advocates

How fantastic would it be if every single employee had the extra time and drive to create beautifully written thought-leadership articles, develop attention-grabbing LinkedIn updates, or share and comment on every single social media post your organization publishes?

Yeah, it’s not going to happen.

That’s why you need to have several, different options available to get the most participation with employee advocacy efforts.

Maybe an employee can only create one thought-leadership article per quarter. Great!

Maybe someone only has enough bandwidth to react to a Facebook post. Awesome!

Maybe a team member is more comfortable consistently sharing branded posts. Fantastic!

Not every employee has to be 100% all in and on board with being your brand’s megafan to participate in employee advocacy efforts. That’s not the point of employee advocacy efforts.

The point is for employees to advocate in genuine and authentic ways, and those ways look different for everyone. So, provide multiple different options for getting involved (if they’re interested in participating, of course).

DON’T expect employees to add advocacy efforts on top of their to-do list

Let’s face it: the pandemic has left pretty much the entire workforce over-stressed and rethinking their entire work life and career. As NPR found:

“As pandemic life recedes in the U.S., people are leaving their jobs in search of more money, more flexibility and more happiness. Many are rethinking what work means to them, how they are valued, and how they spend their time.”

Bottom line: You cannot have an employee advocacy program if your employees don’t feel valued. And asking them to advocate on behalf of your company by adding to their already-overwhelming to-do lists and never-ending tasks will absolutely not help. 

Instead, depending on their level of involvement, let them know they’re able to participate in employee advocacy efforts by giving them the time and resources to do so…not just another to-do so they feel even more overwhelmed.

DO communicate regularly and consistently

Employee advocacy efforts are not a Ronco Showtime Rotisserie. You can’t just “Set it and forget it!”, even if that is the best tagline ever created.

You have to communicate regularly for efforts to work, especially after the initial excitement and rush of employee advocacy participation starts to wane.

To keep everyone motivated and encourage ongoing efforts:

  • Provide regular status updates: Include updates on efforts, what the team has accomplished, and how much their participation has helped toward the goals set. Also, be sure to ask for feedback and open the floor to new ideas, too.
  • Use advocacy tools to push content to employees: Adopt tools that can help you push messages, requests and content to advocates, such as Bambu. But no matter which tool you use, make sure it’s user-friendly and can be easily adopted by anyone.
  • Be clear and direct with advocacy asks: Need a specific event amplified on social media? Want more people to share the latest blog post? Need someone to write a thought-leadership article? Ask them directly, be specific with what you need them to do, and make sure they have all the information they need to participate.

Employee advocacy efforts are not a Ronco Showtime Rotisserie. You can’t just “Set it and forget it!”. Click To Tweet

Do It Together!

In the end, employee advocacy is a powerful tool that can help you harness the power of your team’s genuine, authentic and real voices. Putting a few safeguards in place, and following a few simple do’s and don’ts, you can take your efforts from just so-so to so successful.





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PR Daily’s top stories of 2021: Nos. 21-30


(Image via)

As we all eagerly look to the new year ahead, let’s take a minute to remember some of the big stories from 2021. Readers took particular interest last year in stories about TikTok content strategies, top media trends, writing tips from Hollywood screenwriters and how comms pros can keep their seat at the table.

Here are the top stories from PR Daily in 2021, Nos. 21-30:

21. 50 quick keys to social media success

22. 7 professional networking alternatives to LinkedIn

23. 30 words and phrases from the 1920s that are ‘cat’s pajamas’

24. Research shows that TikTok has an edge over Instagram’s Reels

25. 10 top media trends for 2021

26. Create shareable content: 5 Hollywood storytelling tips

27. Cinnamon Toast Crunch flounders in shrimp-tail crisis

28. 9 ways PR pros can use social media to connect with journalists

29. 6 ways communications can keep its seat at the table

30. How to use TikTok in your content strategy and prove ROI

 

 

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Hit Me With Your Best Blogs: The Top 25 Moz Blogs of 2021


2021 was a big year for Moz: we joined the Ziff Davis family, held our second all-virtual MozCon, added a technical SEO certification to Moz Academy, released new and improved guides for topics like local SEO, link building, and Google Analytics, and launched exciting betas for Moz Pro — Performance Metrics and True Competitor

We also published 186 posts on the Moz Blog this year, and as is tradition, it's time to look back at the most popular ones! You’ll find Whiteboard Friday episodes, technical SEO insights, search engine updates, and tips for analytics, among several other topics. 

Enjoy this look-back, and have a safe and happy new year, Moz friends! See you in 2022. 

*The top 25 Moz Blog posts published between January 1 - December 28, 2021, in order by pageviews generated during that timeframe.


Author: Cyrus Shepard | Published: January 8, 2021

Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO, including what to prioritize and what to look out for in the year(s) ahead. He's also included a bunch of helpful resources for your reference in the transcription!

Author: Pierce Brelinsky | Published: February 9, 2021

The web is in a golden age of front-end development. JavaScript and technical search engine optimization are experiencing a renaissance. In this article, Pierce Brelinsky of Go Fish Digital shows you how to optimize your JS-powered website for search in 2021 and beyond.

Author: Tom Capper | Published: February 1, 2021

After the success of a 2015 article in which he shared a free forecasting tool, Tom has created a new, free spreadsheet template to forecast how your SEO efforts will affect your site traffic. In this post, he shows you how it works and how to use it, and then how to build your own (better?) version.

Author: Claire Carlile | Published: August 6, 2021

Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.

Author: Cyrus Shepard | Published: April 7, 2021

This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal.

Author: Tom Capper | Published: April 28, 2021

It’s been nearly nine years since Google rolled out its Disavow Tool. This guide covers how and when to use it, and the potential risks and benefits.

Author: Miriam Ellis | Published: March 15, 2021

Reference this simple, comprehensive guide to get off on the right foot with one of Google’s most important digital assets for local businesses.

Author: AbdulGaniy Shehu | Published: February 22, 2021

As an SEO professional, you need to know the latest industry trends to keep up with its ever-changing demands. In this post, you’ll find seven emerging technologies in the SEO industry, and how they impact your work as an SEO expert.

Author: Adriana Stein | Published: September 6, 2021 

Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.

Author: Kameron Jenkins | Published: February 10, 2021

The right content brief can help you maximize organic search traffic. Learn what to include in your content briefs, what to avoid, and tips for getting your writers bought in.

Author: Andy Crestodina | Published: February 19, 2021

Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, Andy Crestodina walks through how to get your message across successfully.

Author: Adriana Stein | Published: November 23, 2021

To get a better understanding of what’s considered “quality traffic”, we’ll look into various Google Analytics metrics that will help you create a rock solid SEO strategy.

Author: Cyrus Shepard | Published: June 7, 2021

Learn the tools and tactics you'll need to pinpoint technical issues on your site and turn them into wins for your users and your rankings with this free technical SEO checklist from Moz.

Author: Cyrus Shepard | Published: March 26, 2021

Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier.

Author: Dr. Pete Meyers | Published: August 31, 2021

In August, Google released a title rewrite update that may have left you feeling confused and more than a little frustrated. But why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 <title> tags to find out.

Author: Dr. Pete Meyers | Published: March 1, 2021

On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets. This is the lowest prevalence rate of Featured Snippets in our data set since summer of 2015. What's driving the losses, and who is most affected?

Also be sure to read the follow-up piece from March 22: Featured Snippets: Not Gone, Just on Holiday (Apparently)

Author: Morgan McMurray | Published: March 9, 2021

To find out more about the current state of technical SEO we asked seven industry experts for their thoughts and advice. Here's what they had to say. 

Author: Dr. Pete Meyers | Published: April 21, 2021

Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.

Author: Nadya Khoja | Published: January 18, 2021

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience.

Author: John Allen | Published: April 27, 2021

In this article, learn how to successfully execute an SEO clean-up strategy to ensure your site aligns with your business goals, keeps you in Google’s good books, and yields an excellent user experience for visitors and customers.

Author: Ola King | Published: September 10, 2021

In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?

Author: Kavi Kardos | Published: October 15, 2021

Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups. With that in mind, Kavi Kardos gives you the numbers and the talking points you need to justify the return on investment of your SEO work.

Author: Lydia German | Published: January 27, 2021

The team at Tao Digital Marketing breaks down how they were able to go above and beyond for their client, Fleetcover, using four strategies that increased leads by 751%, keywords by 259%, and impressions by 535% — all with a small SEO budget.

Author: Crystal Carter | Published: April 26, 2021

In this blog, examine some of the technical SEO strategies you can use for your site before, during, and after your link building campaigns in order to optimize the performance and long-term impact of each campaign.

Author: Kavi Kardos | Published: February 2, 2021

The Moz Learning Team has put in many, many hours of work to develop a technically focused, in-depth training series that hones in on the nuts and bolts of technical SEO. We’re thrilled to announce the launch of the Technical SEO Certification Series through Moz Academy.



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Inside B2B: The art of experience in B2B


The post Inside B2B: The art of experience in B2B appeared first on Econsultancy.



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2022 Predictions: Data strategy and privacy


In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy.

If a message is of real value to a consumer, however, it will be easy to tell based on the actions that follow from it. In 2022, the deep analytical dive will occur before those messages go out. These data insights will embolden the marketers who wield them, fueling a larger number of precise communications, many of them automated.

Proactive approach

In the new year, it won’t be a question of whether to communicate manually with customers one at a time, or to put your marketing efforts on autopilot. Instead, automation will be a must, and it will be driven by data analytics and AI.

“2022 will require brands to use AI and analytics to acquire insights and learn more about their customers before they even reach out,” said Andy Traba, Director of Product Marketing for cloud-based experience platform NICE CXone. 

Marketers will have to do their homework ahead of time (because, of course, if they don’t, their competitors will). They should be analyzing the data points that tell them what service or product their customer might be looking for and what the preferred channel is to reach out to them.

“[This] will be the driving force for brands to better control the conversation – and have more meaningful interactions outright,” said Traba. “And, in order to build trust, appreciation and loyalty, brands must move away from ‘spamming’ and use more proactive communication to add value. This will mean using automated systems like smart, proactive AI-driven conversational chatbots to guide users through searches and early troubleshooting.”

Team adjustments

This doesn’t mean that communications with customers will be completely automated. Instead, it will be more important than ever to have service reps and other brand personnel at the ready and skilled in using new CX software.

“Businesses understand the value of a positive customer experience in order to maintain brand loyalty,” said Traba. “Brands will tap into AI and analytics to guide employees during interactions and recommend next-best actions, as well as to automate the more basic tasks so agents can focus on providing better, more empathetic experiences. Brands will invest more in training for front line employees, using AI and analytics to ensure they are well-prepared to resolve even the most complex queries.”

Just as the pandemic became a global force fundamentally changing how customers interact digitally with brands, global forces are also affecting workers at all levels in the org.

“With the pandemic upending labor market dynamics leading Americans to early retirements, career changes and what’s currently known as ‘The Great Resignation,’ brands must evolve in order to hold onto workers in the face of an acute labor shortage,” said Traba.

Using data in real time

In assembling a team of front line customer service professionals and sales staff, brands don’t have to be flying blind. Data on staff interactions with customers, online or in-store, is an important layer that helps deliver better CX and customer messaging. 

And it’ll be in real-time, according to George Shaw, CEO and Founder of Pathr.ai, an AI-powered platform that provides insights into human behavior in physical spaces.

“Real-time human behavior analytics will help retailers achieve higher in-store sales through improved employee training,” Shaw said. “Real-time human behavior analytics in physical locations allows companies to address if staff is interacting effectively with customers. This could include anything from ensuring customers are being helped in a timely manner to making sure the proper number of cash registers are open and employees are focusing their efforts on high-margin items.”

Prioritizing first-party data

Google’s announced deprecation of third-party cookies rocked the boat enough in 2021 that marketers were left scrambling for alternative data sources to keep their future campaigns afloat.

“In 2022, the marketers who depend on third-party data, from cookies and other sources, will need to consider and prepare for the inevitable ‘death of the cookie,’” said Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. “The retailers who prioritize first-party data sources from customer journey data, CRM platforms, POS systems, retail apps, affiliate marketing programs, etc. will be well-positioned. For the brands that use a mix of first-party and third-party data, they will face a myriad of challenges as they lose access to cookie data.”

Marketers will also find that “renting” data in expensive advertising environments like Facebook is more costly than building your own first-party customer data resources, according to Michael Osborne, President of messaging and notification engine Wunderkind.

“Take advantage of your brand’s own consumer data before turning to rented data (Google, FB Ads, etc), as this can be a more cost-effective and bespoke solution,” said Osborne. “Analyzing your own customers’ shopping habits and implementing it towards a greater purpose is the solution.”

More loyalty

One benefit of a more regulated exchange of data between consumers and marketers is that consumers feel like they will be in more control of their data. This, in turn, might lead to more confidence in sharing data with trusted brands. 2022 will be a pivotal year in this evolution.

“Loyalty programs will be in the 2022 spotlight,” said Nikki Baird, Vice President of Retail Innovation at retail technology provider Aptos. “This new take on loyalty won’t be the pay-for-data schemes of old. A term that we’ll hear more and more is ‘zero-party data.’ This is the information that consumers intentionally share with a retailer.” 

She added, “Armed with this insight into shoppers’ preferences, purchase intentions, and context, optimally, a retailer can deliver a better and more personalized experience. But retailers need to be mindful – when a shopper freely gives you their information, they expect you to put it to good use and provide value in return. 

‘Clean rooms’ and publisher data

Robust loyalty programs of the future will help marketers grow value from existing customers. To acquire new customers, the advertising ecosphere will have to be more data-driven than ever because of rising consumer expectations for relevant ads.

So, in 2022 this balancing act between harder-to-come-by data and relevant ad experiences will become more challenging, and the full value of data collaborations will manifest.

“As we face a cookie-less future, clean rooms will emerge as the answer to providing more advanced analysis around attribution and measurement,” said Libby Morgan, Senior Vice President, Chief Strategy Officer for IAB. “Clean rooms are where the walled gardens are able to share aggregated data with advertisers while still adhering to privacy laws and data restrictions. Whether used for transactional audience matching and segment building or for advancements in how data is shared, clean room solutions will continue to grow and mature as true cross-platform opportunities associated with the promise of ‘right ad at the right time’ continue to evolve.”

“One of the most promising solutions for a cookie-less future lies in publisher first-party data, and in 2022 I believe we will see an increase in its value to buyers,” said Ashley Wheeler, Vice President, Seller Accounts for independent SSP Magnite. “While the true value in publisher first-party data as a replacement to the third-party cookie lies in its ability to scale to the open marketplace, in the near term, I think buyers will start to increase their reliance on publisher first-party data and publishers will lean into first-party data as a key point of differentiation to drive revenue from the open marketplace into private marketplaces.”

“The future of data collaboration will rely on secure, data matching services that can allow agnostic collaboration and not require data to be moved,” said Kristen Williams, Magnite’s Senior Vice President, Strategy Partnerships. “There won’t be one solution that will provide the answers to all of the industry’s identity needs, so tools will need to be able to reach across service providers.”

Proactive accountability

The confidence that successful marketers take into their new data-backed communications with customers in 2022 will give them an edge against competitors. Being proactive about consumer privacy and data transparency will also help establish a trusting relationship that can only add to the marketers’ swagger.

“With all the news about protecting, and being transparent about consumer privacy, it only makes sense for consumers to want more clarity on how their data is being used,” said Shubham A. Mishra, CEO and Co-Founder of Pyxis One, a codeless AI infrastructure company. “More information on what consumers are saying ‘Yes’ to when they click on the ‘I Agree’ button of privacy policies is a huge potential story.”

Just as marketers bring more data into the fold for consumer messaging and staff support, they should expand the conversation around privacy. The more they know about how the customer feels on these issues, the more trust and loyalty they can earn in the coming year.

Read next: 2022 Predictions: Customer Experience & Digital Experience

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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4 Useful Google Podcasts Manager Features


4 Useful Google Podcasts Manager Features

What’s the hottest piece of content right now? Podcasts.

Currently, there are over two million podcasts and more than 48 million episodes waiting for your ears to devour. It’s incredible growth considering there were only 500,000 podcasts in 2018.

That’s not all.

There’s considerable brand awareness and buying power on podcasts. Fifty-four percent of podcast listeners are more likely to make a purchase after hearing an ad on a podcast.

With the number of listeners (and their money) on the table, it’s not surprising that Google has entered the chat. The search engine giant recently unveiled its Google Podcasts Manager platform.

If you’re a publisher, you definitely want to check it out.

What Is Google Podcasts Manager?

Google Podcasts Manager is a free tool for monitoring your podcasts on Google. All you need to sign up is a Google account and a podcast feed.

Once your profile is set up, you’ll have access to a publisher dashboard. Here, you can see valuable insights on how well your show is performing, including hard-to-find data like when listeners start and stop listening, the exact types of devices they use (e.g., mobile vs. speakers) and how listeners found your show.

Besides the dashboard, Google launched a Podcasts Manager forum for publishers. Here, you can connect with other podcasters to learn tips and tricks for optimizing your podcast for Google.

What Is Google Podcasts Manager

What Google Podcasts Manager Is Not

Google Podcasts Manager is not a podcast host, meaning you can’t record or post your podcast directly through this program. Instead, the Manager focuses on monitoring the success of your existing show.

Yes, most hosts monitor your analytics as well. However, Google Podcasts Manager gives a different, perhaps more in-depth view.

Many hosts allow you to submit your podcast to Google Podcasts directly, meaning it should still appear on Google searches. However, the Google Podcast Manager makes sure this happens and gives you details you wouldn’t otherwise see. 

Why Should You Use Google Podcasts Manager?

Not sure if this latest Google product is worth your time? Here are some of the top benefits of the Google Podcasts Manager that’ll change your mind:

The Potential Reach

Without a doubt, one of the top reasons to use Google Podcasts Manager is the potential reach and discoverability. As the largest search engine globally, there’s a good chance your ideal listener is only a search term away from finding your podcast.

While using your host to submit to Google should make you findable on Google search results already, using Google Podcasts Manager gives you details that could help you extend your reach on the search engine. The Manager can also give you an idea of how people find your podcast. 

(Note: This podcast has only recently been added to Google Podcast Manager, so things are still in flux. If you’ve been around for a while and see low numbers here, it may simply have not caught up with your history.)

The Analytical Data

No matter what type of business you’re running, analytics play a big part in your success. By scrutinizing your data, you can get a clear idea of what works.

When you sync your show to the Google Podcasts Manager, you’ll get insights on:

While most podcast hosts give information on the number of downloads or retention, you may not be able to get more detailed information. For instance, “retention” often means how many people downloaded your podcast each week; the data doesn’t mean they listened.

What percentage of your show was listened to? Forget about it! That’s a rare insight.

You can see this show below has between 34 percent and 100 percent of its tracked episodes listened to.  

Why Should You Use Google Podcasts Manager - The Analytic Data

That’s only scratching the surface of what the tool offers to help you create a successful podcast.

It’s Free to Use

Google Podcasts Manager isn’t the first podcast analytics tool to hit the market, but it’s free, unlike some competitors. 

To be honest, podcasts can be expensive to run. This is true whether you run your own personal podcast or a show on behalf of a brand. We’ve talked about Come Alive Creative before, and we’re bringing them back to show how expensive this can be.

If you’re doing everything yourself, you lose a lot of time, even if you don’t use a lot of money. Nothing is $0 except for a few hosts—and their free tiers often don’t give a ton of data. For a personal podcast (prices go way up for professional ones), you may look at:

You could spend thousands even if you do this entirely on your own!

This makes Google Podcasts Manager the perfect solution for publishers who want to cut down on some costs.

4 Google Podcasts Manager Features

Let’s take a deep dive into Google Podcasts Manager features and what makes this tool incredibly valuable for publishers.

Google Tweet About Google Podcasts Manager

1. Audience Insights 

Are you not seeing results with your podcast? Curious about how to replicate your one-hit-episode-wonder? The audience insights feature is where you’ll find all the juicy data.

You can see exactly which episode attracted someone from search and when they dropped off with a glance. 

That’s not all.

You can also see the exact search terms someone used to find your podcast. 

Talk about powerful stuff.

Podcast SEO is more important than ever before, and with Google rolling out this tool, it amplifies why you need to have control of what terms your content ranks for on the Internet.

Back to the analytics dashboard, you can jump between the different page views to see analytics on a show or episode level and gleam device breakdowns, play counts, retention by segment, and more.

Google Podcasts Manager Features - Audience Insights

Here’s a quick overview of the different page levels on Google Podcasts Manager:

2. Update Podcast Information

Whether you’re a brand running a podcast or a solo creator, you may need to update your podcast down the line. 

While your podcast host can often update this automatically, this isn’t always the case, and some podcast apps and managers make you jump through a billion hoops to update your information. Google Podcasts Manager makes this process straightforward.

For example, you may need to change your RSS feed if you switch hosts, like this podcaster who went from Anchor to Podbean.

Google Podcasts Manager Features - Update Podcast Information

You can also request a recrawl of your feed to make sure all information is quickly updated after changing a logo or description.

Google Podcasts Manager Features - Update Podcast Information (request confirmation)

3. Get Your Podcast Indexed on Google 

If you want to get your podcast in search results, your podcast RSS feed and homepage need to be indexed by Google.

What does “indexed” mean?

It’s when the Google spiders have discovered your podcast show and episodes, processed the information, and stored it. Then, when someone searches for something related to your podcast topics, your episodes (if relevant) will appear in the search results.

The Google Podcasts Manager makes this whole process a breeze.

To check if your show is indexed, open Google Podcasts and search for your show.

Not there?

You can fix that with one of these methods:

  1. Check your show is published with your hosting service.
  2. Verify ownership with Google Podcasts Manager.
  3. Request indexing of your homepage and RSS feed via the Google Search Console.

Keep in mind, after submitting a successful indexing request, it can take up to one week for a podcast to be entirely manageable.

4. Manage Your Feeds With Google Podcasts Manager

Not every podcast has one RSS feed.

You might have feeds for different topics like personal development, true crime, or veganism.

You could have a second containing all your episodes or one with your latest episodes.

If you have multiple RSS feeds, you want Google Podcasts Manager to choose the best one to serve. By using the podcasting tool, you can let Google know which feed is the most representative of your show.

Alternatives to Google Podcasts Manager

Want some more options to play around with? Here are some of the best alternatives to Google Podcasts Manager.

Chartable

Chartable can find a lot of analytics for you, including the expected things like the number of downloads and how things have changed over time.

Alternatives to Google Podcasts Manager - Chartable
Alternatives to Google Podcasts Manager - Chartable Analytics

It can also show you how your show compares globally or locally compared to other podcasts attached to Chartable.

Alternatives to Google Podcasts Manager - Chartable is not free like google podcasts manager

However, you can also see that some of the valuable data isn’t available for free.  The level above is the free one; other options are Indie for $20 per month, which gives more detailed information but only holds data for up to a year, and Pro for $100 per month, which is comprehensive. They also offer an Enterprise level, which varies in cost.

Podtrac

Podtrac offers both analytics and advertising services. You can find a variety of analytics for free. Though their services appear to be pretty thorough, they work with a limited number of podcast hosting services. Podtrac’s analytics services are free.

Alternatives to Google Podcasts Manager - Podtrac

Backtracks

Backtracks offers many of the same features as Google Podcasts Manager, but it starts at $39 per month. 

Alternatives to Google Podcasts Manager - Backtracks

Your Podcast Host

Podcast hosts—where you upload and distribute your podcast—almost always include some kind of analytics. How much it costs and what type of analytics you get depends on your unique host and their pricing levels. 

A few of the most popular podcast hosts include Captivate, Buzzsprout, and Podbean.

How to Set Up a Google Podcasts Manager Account

Ready to set up your Google Podcasts Manager Account? Follow these steps, and you’ll have your show connected in a couple of minutes.

Step 1: Log into your Google account and go to the Add Feed homepage.

Step 2: Enter the RSS feed for your podcast. (Note: Your RSS feed may look different than this one.)

How to Set Up a Google Podcasts Manager Account - Enter RSS Feed

Step 3: Click on “Next Step” and confirm you’ve selected the right podcast.

How to Set Up a Google Podcasts Manager Account - Confirm Podcast

Step 4: Click on “Next Step” and request a verification code.

Step 5: Enter the code and verify your ownership. (This one already was registered with Google Podcasts Manager, which may be the case even if you don’t realize it!)

How to Set Up a Google Podcasts Manager Account - Verify Ownership

Once Google is sure you’re the podcast owner, you’ll have access to your dashboard and all the above features.

Where is your RSS feed? Unless you entirely run things by yourself, it’s somewhere on your podcast host. If you can’t find it, contact them to ask. Google Podcasts Manager does not create your RSS feed. 

Google Podcasts Manager Frequently Asked Questions

Is Google Podcasts Manager free to use?

Yes, Google Podcasts Manager is free to use. All you need is a Google account to sign up.

What kind of data can you get from Google Podcasts Manager?

You can get insights on audience retention, the total number of plays, segment retention, top Google search terms, and more.

Is Google Podcasts Manager hard to use?

No, Google Podcasts Manager is easy and straightforward to set up and use.

Is Google Podcasts Manager helpful?

Yes! It can give you valuable insights into what your audience likes and how you can create a better podcast.

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Conclusion: Google Podcasts Manager

There’s no denying Google’s relevance in the online space. It’s the biggest search engine globally, owns YouTube, and is now dipping its toes into the highly lucrative world of podcasting.

For publishers, this is good news. It allows you to monitor critical analytics and potentially improve your search engine rankings to grow your podcast.

With its in-depth insights and publishing tools, Google Podcasts Manager will help you understand what works, what has to go, and how to deliver the kind of content your audience wants to hear.

Are you using podcasts to reach a new audience for your business?



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