Five Things You Should Know About Seo & Social Media

Social media and search engine optimization - what are its advantages and disadvantages? A study in April 2019 shows how the field has changed over the years due to Google's algorithm updates and the rise of content as king.

The importance of social media for both agencies and companies regarding their SEO strategies

In 2014, a study carried out in Matt Cutts, now with Google's US Digital Service, released a video stating that social signals, such as Twitter followers and Facebook likes, do not impact search rankings.

Matt Cutts
into six months. "Matt Cutts: The Greenspan of Google". Bloomberg Businessweek. March 17, 2011. Matt Cutts, the 38-year-old "Matt Cutts gets the official

Marketers were thrown for a loop by this statement. They had assumed (understandably) that social signals are incorporated into Google's search algorithm to indicate trustworthiness as well as quality. The results show that social media is a factor in your SEO rank, even though it may not directly affect it.

Hootsuite conducted a 2018 study to compare the SEO results for articles without and with social promotion. These were their results. The average increase in social shares for pieces with the highest number of followers was 22% over the experiment.
In this guide, we will explore the implications of these contradicting views on SEO and social media. We'll also learn how SEO-focused marketers think about social media after removing social signals from the picture.

Let's begin with some background information about SEO and social media conversations over the past few decades.

A little bit of history
Cutts' assertion that Google doesn't consider social signals in determining the rank for a website was a surprise to the online marketing world. Cutts stated that social signals played a role in ranking in a December 2010 video.

You can see why marketers were disappointed and annoyed when Google told them that they don't even look at this stuff three years later.
But, now, many years later, evidence shows that Google uses social media signals to rank. This topic was a hot topic, and I researched it thoroughly. Here are five things that every marketer needs to know about the impact of social media on SEO in 2019.

Five things to consider when you think about the impact of social media on SEO

  1. Social Media links may or may not boost your search rank
    Okay, social signals that relate to the authority of a profile are out. But does Google consider backlinks published on social media accounts to be reliable? Do those links increase the search ranking of a post that goes viral on Twitter?
    Cutts' 2014 video is clear about the lack of social signals in the search algorithm. However, he did mention that Google crawls social sites for data the same way as any other site.
    Facebook and Twitter pages are manageable like any other page in our web index. If something happens on Twitter or Facebook, we can crawl it and return that information in our search results.
    Google has not said anything else about the subject in the years that have followed.
    Research suggests that SEO ranks are affected by social media. Optinmonster research published in 2019 confirms the 2018 Hootsuite study: Social popularity improves rankings on Google.
    I think this means that, while search rank doesn't affect the authority of social accounts, backlinks published on social media might be considered credible and influence page rank.
    Here are some ways to better understand your website's social reach.
    Step 1: Go to Ubersuggest and enter your URL. Click "Search"
    Step 2: click on the left sidebar on "Top Pages"
    Step 3: Examine the Results
    We are most interested in the last two columns for the sake of this article. Here you will see the number of social shares on Facebook or Pinterest. As you can see, the top traffic pages have a strong social reach.

Google receives approximately 366,000 visits each month to "Affiliate Marketing Made Simple," for example. Although backlinks are extremely important, they could also be related to social shares. If you are an SEO expert, please comment below with your opinion on the search ranking impact of social sharing.

  1. Social Profiles Rank in Search Engines
    Although social shares can't affect a website's position in search listings, they influence the content of search results. Social profiles often rank among top results when searching for brand names.
    When I searched for "General Electric" on Google, my Instagram and Pinterest accounts ranked 5th and 6th, respectively. Twitter was the 8th result.

    Get social search results
    Social media channels are more personal than web pages and can give you a better idea of the company's character. I often go to the Facebook or Twitter pages of companies I am researching.
    If a social account appears at the top of search results, I'm equally likely to click it than I am to click their website.
    Google is aware of the importance of your social media profiles, especially for people searching for you online. Your brand's online experience can be made more enjoyable by having a few active social media channels. It is essential to keep your profiles updated and provide engaging content.

  2. Search engines are also available through social media channels
    People don't go to Google or Bing anymore to search for information. They also use social media to find the right thing. Patel's article on why social SEO is essential states that "search engine optimization also includes the search that occurs on social media search engines."
    This works in two ways. First, if your company is active on Twitter, people may discover your new content distribution app by searching for content marketing-related tweets using Twitter's search engine.
    Brands that can create beautiful visual content will also benefit from using hashtags and correctly categorizing their pins on Pinterest and Instagram.
    As mentioned above, people will open Twitter and Facebook to find out more about your company. YouTube can also be used as a search engine.
    SEO should be expanded to include social search engines and traditional search engines like Google and Bing.

It's common to see multiple profiles when searching for a brand via Facebook or Twitter. Sometimes it's difficult to tell which one is genuine. Marketers must make it easy for users to identify their official social media profiles.
This could mean that duplicate accounts are deleted, and each social account is clearly labeled so that users know what purpose they serve (e.g., accounts for HR, press, or general brand pages).

  1. Google doesn't claim that social signals impact search ranking, but it doesn't mean they won't. Social media is not going away.
    Recent research, such as the Hootsuite study, has shown that search engines do at least consider it when searching for authority or value signals.
    Search rankings will be affected by social signals in the future. Innovative brands will continue to grow their authority on key social channels and consider social when developing their SEO strategy.

  2. Bing is important!
    Google may have reacted and changed its position on social signals, but Bing is open to using social media signals.
    Bing has their webmaster guidelines.
    Today's search engines rank highly on social media. These positive signals can make a difference in how you rank in long-term organic searches.
    The takeaways: Bing was responsible for more than 33% of US searches in 2018 and has been very clear about incorporating social signals into search results. They have not backed down from this issue, unlike Google. Companies would be wise to consider Bing in their SEO strategies, as its market share is steadily increasing.

Conclusion
Google has been arguing about social media. However, Cutts' 2014 claim that Google's search algorithm ignores Social Signals should not be considered the final word.
Instead, marketers should broaden the scope of search and SEO to account for the many ways people find content online. Marketers should also consider the positive effects of increased social traffic on search rankings and the prominence of social profiles in first-page results.
The web is about relationships, building audiences, sharing identity, and encouraging people to share it. SEO best practices are not against the grain.

LinkedIn SEO: How to Organically Grow Your Brand Followers

Business owners have often wondered how to generate the right kind of engagement to push their brand forward.
The first thing you should consider is that your brand will need to be consistent with its posting or publishing over the long haul to connect with your target audience.
Another thing you will need to know is that it won't be an overnight success. It will require patience and a burning desire. In the end, your efforts will pay off big and drive many years of ROI for your business. Never be among other brands that leave such big stakes to chance.
This guide will share LinkedIn SEO that will help you build a strong and effective organic social presence. Are you ready? Let's go


Step 1

brand followers

Use Eye-Catching Formats
Instead of just posting text-only updates on your Page, try to include videos so that your Page can stand out. It will also make it appear more dynamic rather than static. You can equally post native videos that have captions on your LinkedIn page. It will help you grab and retain the attention of your target audience. Research shows LinkedIn members are twenty times more likely to share video content than other posts. If you like to create professional videos for your brand, you can try the additional tips.
You will need to get the right tools such as a video camera, good lighting equipment, microphone, tripod stand, etc.
You will also need to create a video or videos that centre around your brand's ambition.
Try to keep your videos short
Add a call to action at the end of each video

Mix your brand content
This is where you need to introduce the 4-1-1 rule of thumb for content shares. This rule states that you also share an update from another source for every content asset you will share concerning your brand and four more content published by other LinkedIn users. The aim of using this 4-1-1 rule is that it will keep your feed focused on the needs of your target audience instead of making it solely about your organization.

It's quite understandable that you want to keep your target audience engaged with fresh content every day, but this is not an easy task at the beginning of your journey, and no rule says all the content on your brand page must be yours. So, to remain consistent while sharing your content initially, you can share other helpful posts by other members until you're fit enough to produce your fresh content.
When you get a strong foothold on LinkedIn, you can then share the repurposed infographics, videos, links to events, eBooks, blog posts, and webinars. Endeavour to re-share some of your posts that perform well again for people who missed it to see it again.

Respond to the comments that you will receive
Respect the social part of social media by giving your community of friends or connections the chance to interact with you. It will serve your brand a great deal. Try to share posts that ask your audience a critical question and then respond to those questions. Also, try to be as friendly as possible while addressing the questions. It will encourage others to want to build a rapport with you. Try to create opportunities that will let your brand cut across as personable and receptive.

Utilize the essence of Hashtags
Interestingly, hashtags are one of the most used features by users on virtually all social media platforms. The reason is that these hashtags assist people in finding topics that relate directly to their niche or area of interest. With the aid of these hashtags, people also can see what their close competitors are doing. They have also helped members of different groups discover and partake in relevant trending conversations.

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CONCLUSION
Use these well-researched tips to open new doors for a new audience to flow in. these tips are guaranteed to increase the follower count for your profile and have the level of engagement breaking new records times without number. They are also a safe path to plug your business into the competitive world of business and survive. Regardless of the level of followership that your business has, these tips will essentially move it forward.

6 Essential Steps to Build the Right Facebook Pay-Per-Click Ad Campaign

A famous quote by Steuart Henderson Britt says doing business without advertising is like kissing a girl in the dark, you know what you are doing, but others do not. Asides from helping you to get your content before the right target audience, there are also lots of benefits that your brand will stand to gain if you decide to use the Facebook pay-per-click ad campaign.

If you are feeling a bit anxious because you have not created a Facebook pay-per-click campaign before, do not break a sweat over it. Because the tips that we will share in this article will guide you through the entire process, you will also get to understand what Facebook Ads Manager means and how you can set up a Facebook ad campaign in Ads Manager.

Without any further ado, let us get down to business.

What is Facebook Ads Manager?

A Facebook Ads Manager is the area or space where you will need to create and manage your ad campaigns.

How to create a Facebook pay-per-click campaign

Facebook Pay-Per-Click

Step 1

Map out your campaign objectives for your Facebook pay-per-click campaign

There are many campaign objectives that you can choose from Facebook that perfectly suits your advertising goal. For instance, let's imagine you want to drive traffic to a specific physical location. All you need is to use the Store Traffic to accomplish that goal. But if you want to drive traffic to a particular website, then you should use the conversions.

When crafting an ad campaign for your brand, choosing the right objective should come top. Remember the following tips when mapping out your campaign objectives.

Brand awareness is key

Your primary aim should be to get your business in front of as many people as possible. It will help you create better brand awareness around what you have to offer.


Consider the Traffic:

The traffic that Facebook campaigns generate is usually enormous. Leverage this and get people moving from your Facebook page to your website.

Engagement:

You can increase the level of engagement that your campaign will generate by motivating prospects to either comment, like, or share your post.

Installation of Application:

You can use your Facebook ads to direct people to app stores that will enable them to download your app.

Increase your video views:

Give your Facebook videos a big boost by targeting prospects that have the best odds when it comes to watching your content.

It can be used as a lead generation tool:

You can use forms to provide leads through your Facebook campaigns that you can choose to follow up on much later.

Send the right message:

With the ads displayed on Messenger, Instagram, and WhatsApp, you can directly establish a connection with new prospects.

Conversions:

Encourage your target audience to take the right step when it comes to the product your brand offers, regardless of whether it's deciding to start a free trial or purchase a product.

Catalogue sales

Your goal here is to show off the products online through the help of ads that inspire people to browse and buy something.

Store traffic:

Your objective when it comes to storing traffic is to aim at locals and have them stop by your physical store to patronize your business.

Step 2
Generate a name for your Facebook ad campaign

Having several name conventions while running your campaign will make things easier for you to organize things as you scale and run more campaigns. It will equally position your brand for hyper-efficient reporting when it comes to analyzing your results.

Key things that you need to include in your campaign includes:

These examples will provide more ideas for you which will help you maintain an organized campaign.

Step 3

Set the budget and time frame of your campaign

To achieve this, you will need to click the link that says, "Change Campaign" and then click the button that also says, "Create a New Campaign".
It will give you the chance to create names for your campaign that will be easy for both you and your staff to remember when multiple campaigns start to pile up.
After that, you can then choose a budget that you feel is most suitable for your campaign. You have the option of either choosing a lifetime budget or a daily budget. Another adjustment that you will need to make is the start and end dates.

You can even choose the start, and end date, set a budget, and let the campaign run on autopilot.

When it boils down to bidding and pricing, there's isn't much to do. You only need to ensure that you've set the options to "Automatically optimize your bid to get more clicks". Once you're done with that, the next option is to hit the green button that says "Place Order" button, and you're good to go.

Note; Facebook will review the content of your ad campaign, and if it's good enough, they will send you approvals. They usually do this within an hour, except on days where they are busy, then the launch of the ad could be delayed for a couple of hours. Again, you need to ensure that you're cautious about your spending. The reason is that if you spend too much, you may not have enough budget to run more campaigns in the future. On the flip side, it will be difficult for you to get the desired result if you spend too little.

Step 4

Know your target audience

Facebook Pay-Per-Click

The first thing that you will need to do here is to enter the area's zip codes that you want to target. The zip codes will need to be entered individually until all are in there. Next, you will need to choose the range of ages of the target audience that you want to see the ads. It's necessary because you don't want to waste any resources advertising to kids who will most likely not be interested.
While making the necessary target audience adjustments, you can decide to explore these options;
Create a new Facebook target audience.
Use a Saved Audience
While building your target audience from scratch, Facebook will show you the estimated daily reach. It will also let you know if your target audience is either small or large with the help of the meter that is displayed on the right side of the page. You can equally target demographics, behaviours, and likes or interests on Facebook. With this, you will be able to create prospects that are specifically targeted for your campaign. Audience targeting is one of the most vital things that you can do while advertising on Facebook.

Step 5

Choose the A/B test, special ad categories, and optimize the budget of your campaign.

Facebook Pay-Per-Click

Below are the necessary decisions that need serious consideration with regards to the campaign;
A/B testing
Special ad categories
Campaign budget optimization
The primary thing that you need to do here is to ensure that your advertisement will fall under a particular category because most ads won't do so. Deciding on whether you will need A/B testing is the next thing.

What is the need for an A/B test?

Facebook PPC

An A/B test will give you the golden opportunity to run different experiments and gather data that displays the best-optimized strategy. This move is essential because it guarantees that your campaigns will run as smoothly as possible.


After the A/B test comes the campaign budget optimization; whenever this feature is activated, Facebook will then define the medium by which it will distribute your campaign budget to your numerous ad sets. If you don't opt for this, you can determine how much money will go to each ad set.

STEP 6:

Facebook Ads Placement

Facebook Ads Placement

Here, you will need to choose where you want your ads to be seen. The choices that you make will be limited to your campaign goals. You will have to decide between manual and automatic ad placement in the Facebook Ads manager. Facebook already has automatic placements set by default to provide you with the best results. If you prefer another option, you can pick your desired placements.

Below is a list of available placement options;


Facebook does excellently well auto-optimizing your ad placements. However, it is still crucial that you often play around with split tests to determine where your ads have the most significant impact.

Conclusion
Last but not least! After you must have followed all the procedures listed in this guide, don't forget to pay close attention to your campaign creation process. This is where you will get to select your desired Facebook type of advertisement. You can also choose to modify it by inserting your ad images, video copy, and other types of ad creatives.

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10 Powerful Steps To The Most Effective Facebook Page SEO

With over 160,000,000 business pages on Facebook, getting new fans, likes, shares, and followers have become a challenge.

To get ahead, you will need to understand the most recent Facebook updates to use them to your advantage when you are learning how to Facebook pages SEO. Understanding how Facebook's News Feed uses AI is the first step. And to do this, you will need to understand your audience and their requirements. And with a steady stream of relevant content, you can deliver on these values. You can equally use social listening to get to know your audience and plan the content to get their attention.

Additionally, you should ensure your Facebook page is accessible via search engines to increase organic reach and visibility.

This article will share some actionable tips that will help you improve your Facebook search engine optimization.

Facebook Page SEO
  1. Choose your business name wisely
    In case you don't know, your name speaks volumes. This is why you should be cautious and selective when choosing the name of your Facebook Page. Unlike in the past, you can now change the name of your Facebook pages. Regardless, it is better to choose a befitting name that will help your brand stand out from the onset. SEO basics dictate that keywords must be used in all your content. This also means the chosen keywords should appear in your page title.

However, you will look spammy if you get too carried away with it. How will this affect your business? If you ever appear spammy, what it will do is decrease the level of engagement that you will receive on your posts. It will also affect your internal Facebook algorithms. No one likes to be a self-promotional attention seeker.

Using a set of special characters, incorrect capitalization, or weird spelling to identify yourself or your brand name is a mistake most people make, so make sure you avoid falling into such temptation. What you should do instead is to use quality and straightforward copy standards for your pages.

  1. Claim Your Vanity URL
    When you create a Facebook business page, you will receive a dynamic URL that is automatically generated. Your Facebook Page SEO will be significantly improved if you claim your "vanity" URL and customize it to your company's brand. The purpose of the branded URL is to be clear and concise. Your vanity URL will also help your brand improve its visibility and recognition. In other words, this means that your target audience will be able to find and contact you via search engines and Facebook quickly. A branded URL will sound more professional and present your company in an even better light.
  2. Strategy is crucial for optimizing your Facebook Page SEO
    If you fail to plan, that means you've planned to fail. Keywords are an essential part of the optimization process. This includes avoiding keyword stuffing and including keywords in these areas.
    About section
    Headline
    Captions
    Notes
    Section on Description
    SEMRush is a keyword search engine that will help you find the most relevant keywords for your company. You also need to avoid choosing long-tail keywords in this process because they won't necessarily lead to too much traffic or top-10 Google ranking. By running a Facebook search, double-check the keywords you choose. If you have more prominent competitors than you, it is better to choose more specific and low-volume keywords.
  3. Utilize the power of your backlinks
    Backlinks are another essential element that you need to consider when optimizing your Facebook Page SEO optimization. Authority sources that link back to your content are a strong indicator of your content's value. Google values it when multiple trusted sources endorse the value and reputation of your website. Backlinks are detrimental to your brand reputation and ranking, so be cautious about them.

Two steps that will help your brand boost its visibility with backlinks include;
Use an influencer marketing platform to find influencers and connect with them, as this will boost your Facebook page's popularity and credibility and generate more high-quality traffic.
Embed some vital links to your blog posts on your Facebook page. This will promote your Facebook page whenever a relevant source links to it and people click on it.

  1. Polish your 'About' Tab
    Your 'About' tab is one place that everyone that visits your Facebook page will first go to. They do that because it is where they'll find all relevant information about your company. Most brands will fill in anything in this section because they want to have a complete profile, but this is one section that will make your visitors become fans or simply passer-by.

Mind you, you don't need to use too many words to describe how great your business is. The limit is 155 characters. But it's enough to tell prospects what your company is all about and how they can benefit from either following you or patronizing your business. Here, you can also choose to add a few keywords to enrich your about section, and you are good to go.

  1. Provide accurate contact information
    Most brands don't provide accurate contact information on their Facebook pages. For whatever reason they do this, you shouldn't join the bandwagon. Even if your business is online, it's still beneficial to have a consistent name, address, and phone number. Your business will be found in local searches by Google if it has an address.
    The following tips should be noted because they will improve this section.
    Consistency is key to your overall rankings.
    Be SEO-savvy and regularly update your name, address, and phone number (NAP), across all your channels and directories.
    Keep in mind that your prospects use directories and citations to find your business information.
    Never complicate information on your business hours or address as it could frustrate your target audience and lead to poor user experience.
    To improve your Facebook page's SEO, ensure you have the same contact information from all sources. Also, keep them updated in a timely fashion.
  2. Create customized tabs
    There are many tabs on Facebook that you can use, including videos, Events, and About. The number of tabs available to you increases as you customize your page with content.
    But it would be best if you were cautious about creating too many of these tabs as it can make it difficult for your visitors to find both your posts and your videos.
    You can make it easier for users to navigate through your pages by creating new tabs like Videos, Photos, Reviews, and Community. To decongest your Facebook pages, you can also delete tabs that are no longer relevant to your business. It will also help them find relevant information quickly through search engines and Facebook.
  3. Share the right content at the right time.
    Timing is everything! It is difficult to emphasize how important, relevant content is for promoting your business or generating leads. We're not talking about content that is just written to meet your weekly posting limit. No! far from it. We refer to only high-quality content, creative content that will encourage your followers to share, like, and comment.

Another thing that you need to note is ensuring that your Facebook content strategy is optimized using the most effective techniques. Again, you should publish educational, entertaining, and helpful content to your audience. the Chances are that they will screenshot, save or share it with their friends and followers. This will improve your visibility and encourage others to follow your page. It is also essential to know when Facebook posts are most effective.

Fundamental Facebook SEO strategies focus on the first 18 characters, as Google will use them to create meta descriptions. Although it may seem challenging to remember SEO when writing Facebook posts, we assure you that it is well worth the effort!

To increase the level of engagement that you will receive on your posts, try to include relevant keywords in your post descriptions to make your content more valuable.

  1. Compel your followers to take action
    Encouraging your followers and prospects to take action is why your business page was created in the first instance. It is vital to clearly and prominently use a call to action (CTAs) in your content so that your audience understands what you are asking them to do. If you desire to improve your search engine rankings, your primary focus should be to drive valuable traffic to your pages from Facebook.

The following steps will compel your followers to take action
Use action words such as subscribe, download and sign up, book, play video or learn more.
Instead of focusing on product features, focus on the benefits of your offer.
Mention the most significant problems of your audience and suggest that clicking on the CTA will solve these issues.

  1. Chatbots for AI Facebook Messenger can help engage your audience
    Go the extra mile by using AI Facebook Messenger chatbots to communicate with your audience on an individual level.

Chatbots are an excellent way for businesses (both new and old) to enhance customer experience by increasing engagement rates, decreasing agent workload, and automating the CX journey.

Besides providing your target audience with relevant and first-hand information concerning your brand, products, and services, you can use chatbots to provide customer support for your prospects, improving their experience with your brand.

Conclusion
If you had any trouble knowing how to rank your Facebook page and increase organic visibility before now, we hope this guide has provided the answers you seek. We will also like to use this medium to encourage you to give Facebook Page SEO optimization a try with the strategies that we have listed above.
Thanks for reading!

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