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Pandion Is A Purpose Built Shipping Network For e-Commerce Delivery

Big truck of delivery company with cargo is driving on forest road in the mountains at sunset. Logistics and delivery startup Pandion is a technology-first transportation provider designed for the modern challenges of online retail and tailor-made for e-commerce. As the shift to online retail accelerates at a pace nearly as fast as consumers expect […]

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Ecom, Locom, or Informational: Google Tracks Locally and so Should You

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.  The majority of surveyed consumers say that about half of their searches have a local intent, while the other half of queries can be satisfied with remote solutions. On either side […]

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How MandM Direct and Samsung used first-party data and automation to strengthen customer relationships

As the digital ad industry prepares to say goodbye to third-party cookies, brands will need to reconsider how they target and engage with consumers. According to a new report by Wunderkind, 75% of marketing professionals say they are still reliant on third-party cookies, while 48% say they feel concerned about the upcoming changes. Google recognises […]

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Start to Finish Guide: How to Use LinkedIn Ads to Generate Sales

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. If you’re in the B2B space, there’s a good chance that your potential […]

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How to Get on Top of Google Search

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started. While the fundamental principle remains the same — SEO is about making websites easy to find and understand — the tactics involved are very different than they were 15, […]

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How agile is transforming modern marketing

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — […]

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7 Insights To Improve Your Content Marketing SEO in 2022

Given the evolution of consumer behavior and the sheer volume of content being produced, content marketers cannot solely rely on historic SEO performance data as indicators of future success. Google’s mission hasn’t changed – it simply wants to provide the best answer for each query. However, its ability to provide that best answer has evolved […]

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Lessons Learned From Hosting A Virtual Conference

Lessons Learned From Hosting A Virtual Conference by Jason Keath on Jul 22, 2020 It turns out that running a live events company during a pandemic is not optimal. Like many other companies, we had to adapt. In the last week of April, we launched tickets for our virtual conference, Social Fresh X. We moved […]

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How entertainment-based marketing wins TikTok audiences

Over the past two years, the popular and rapidly growing short-form video platform TikTok has become a key channel for brands to catch the attention of consumers. With more than 1 billion users, TikTok—along with its unique algorithm and discoverability opportunities—helps brands engage and connect with new demographics and audiences. TikTok is still fairly new, […]

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Building Next Generation Fulfillment Operations

Retail operations, specifically those touching upon fulfillment, have been forever changed by the disruptions to daily life over the past almost-two-years. A rapid acceleration in digital behaviors has driven e-commerce growth to new heights, and ushered in a brand new era of shopper expectations around product order fulfillment as well as the overall delivery experience. […]

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