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Why we care about mobile marketing: A guide for marketers

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Mobile also offers the possibility of precision […]

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These SEO trends can help your content rank higher in search

The best practices of search engine optimization are always changing, requiring marketers to change their strategy with each new update that Google makes to its algorithms. Many of these updates can seem esoteric and untranslatable to a lay person. Thankfully, the “State of Search 2022” report from Semrush offers some insights that can inform your […]

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The anatomy of personalized search

Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022, consumers are still experiencing null results, poor relevance and are often pointed in the wrong direction by their favorite brands.  If you’re running an e-commerce site, internal KPIs most […]

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Aflac positions itself as a thought leader for open enrollment during pandemic

The 2020-2021 Aflac WorkForces Report (AWR) examined data around benefits enrollment trends and attitudes in the workplace as Americans navigated the COVID-19 pandemic. Among other things, the research found that about half (49%) of U.S. employees said the pandemic had inspired them to invest more time researching their benefits offerings. Aflac sought to position itself […]

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Martech is mainly about relationships

My approach to the marketing technology field has been geared toward focusing on human topics like relationships.  Marketing technology, however, is certainly a technical discipline, and my route to this field began by working closely with web developers and designers as well as software programmers.  Further, it obviously involves marketing acumen, which I’ve picked up […]

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CX research needs to be BAU if it’s as important as marketing says it is

After the past two decades of digital transformation, marketers can sometimes seem stuck in a loop – building and launching new digital products, or implementing new martech, before moving on to the next project. There’s a danger that customer insight and customer experience research are seen as respectively the first and last things to tick […]

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The Best CRM Software You Should Consider Using in 2022

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best customer relationship management (CRM) software helps you provide better service and captures valuable insight about what your clients really want. It simplifies everyday tasks for employees. They always know which customer they […]

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3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

Should you try to personalize your content? Is it even possible? Much of the content advice you’ll read says yes (while acknowledging how hard it is to do). But a recent article in Marketing Week proclaimed personalization unachievable. The authors cite two reasons to give up on personalization. The first is that real personalization is […]

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Nike sues over counterfeit shoes, teasing ESPN streaming news and how TV and TikTok collide

Hello, communicators: In case you’ve been living under a rock, we wanted to keep you updated on the latest in the Elon Musk/Twitter drama. Musk says the deal is “temporarily on hold”: Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than 5% of usershttps://t.co/Y2t0QMuuyn — Elon Musk […]

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Do it once (and only once) with workflow automation

There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your desk rather than wasting time by setting it aside and getting back to it later. When designing workflows for myself and my team, I like to take this a […]

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