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Report: Happiness a key emotion for TikTok content

For content to perform well on TikTok, the ability to entertain and delight is paramount. According to data from Semrush, popular videos on TikTok were most likely to elicit happiness (58%) and surprise (24%). Only 9% of popular videos sparked anger, and 4% made audiences feel sad. (image via) TikTok is also an unusual platform […]

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TeamViewer And Google Partner To Modernize Retail And e-Commerce Processes

TeamViewer Partners with Google Cloud to Deliver Enterprise Augmented Reality Solutions on Google Glass TeamViewer, a leading global provider of remote connectivity and workplace digitization solutions, has partnered with Google to create an ‘Assisted Order Picking’ fulfillment solution for retailers and grocers. The innovative hands-free application uses TeamViewer’s vision-picking software from its Frontline suite in […]

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Best of Whiteboard Friday 2021: UTM Tagging for Google My Business

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As we wind down 2021, we’re taking a look back at the most popular Whiteboard Friday episodes from the year. First up, from August, small business SEO expert Claire Carlile walks […]

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Marketing That Matters: How leading brands reimagined digital strategy in the midst of turbulence

The post Marketing That Matters: How leading brands reimagined digital strategy in the midst of turbulence appeared first on Econsultancy. Source link

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Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. This announcement is a testament to the hard work of our growing pool of talented employees as well as our major enterprise and SMB clients. As a previous finalist in 2021, winning […]

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What We Can Expect from Core Web Vitals in 2022

2021 was a big year for SEO. We saw Google’s rollout of indented results, where sites can have multiple relevant pages shown on a Search Engine Results Page (SERP); its continuous scroll update to mobile search, which automatically loads the next batch of results when users scroll to the bottom of a search page; and […]

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Samsung Ads rolls out data partnership with major marketing platforms

Samsung Ads on Tuesday rolled out its Samsung Onboarding Partner Program, allowing marketers access to curated audiences through data partners that include Adobe, Experian, LiveRamp, Merkle and Oracle. More partners are slated to join next year. Advertisers that choose to take advantage of the new program will also have access to Audience Advisor, a media […]

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9 Questions to Help You Prioritize Content Creation [Template]

More. more. more. At many companies, the demand for content has increased exponentially in recent years. Yet, you can’t just say no. Or can you? By taking a strategic process to content requests, you can more confidently say no, maybe, and yes to every inquiry received. Here’s some help to make that happen. Create a […]

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How To Pivot Your Ad Dollars #StopHateForProfit

Facebook Boycott: How To Pivot Your Ad Dollars #StopHateForProfit by Jason Keath on Jun 27, 2020 Facebook’s 3 billion monthly users is larger than any country, organization, or religion in the history of humanity. With that size comes influence. And responsibility. Social networks, Facebook especially, have a responsibility to reduce their negative impact on society. […]

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Relief orgs tweet support following tornadoes, more Black employees received C-level promotions in 2021, and how Patagonia used its CEO to share core values

Hello, communicators: The Federal Trade Commission (FTC) is reminding shoppers to be wary of gift card scams, noting that Americans lost $148 million to fraudulent gift cards in the first nine months of the year. The federal agency noted also that Target gift cards, in particular, appear to be the most popular choice for scammers. […]

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