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What's on your crisis communications checklist?

Publisched on
December 11, 2021


When the coronavirus pandemic hit the United States in March 2020, it quickly exposed cracks in many companies’ crisis communications plans—some of which hadn’t been updated in years.

A 2020 Ragan Communications survey found that while most organizations did have some form of a crisis plan in place pre-pandemic, only about half included safeguards like scenario planning and crisis drills.

Workshop’s Crisis Communications Plan Template can help you and your team prepare to navigate any number of future small- and large-scale crises. Its guide to building a crisis communications plan will enable your organization to revise an existing strategy—or start from scratch on a new one.

The 15-page guide includes:

  • How to categorize a crisis based on severity
  • Which roles to include on a first-response crisis team—and who to keep looped in
  • Step-by-step guides for crisis communications procedures
  • Tailored fact sheets and messaging templates for common crisis events
  • FAQs to anticipate from the media, stakeholders and employees in a crisis
  • A post-crisis debrief guide

Download Workshop’s free guide to gain the tools necessary to prepare for whatever crisis—however big or small—your team faces next.

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